Vacation Certificates for Direct Mail Promotions

Vacation certificates give your direct mail promotion something people can actually picture themselves using, whether you are mailing a customer offer, purchase incentive, referral reward, or special promotion. Instead of relying only on a percentage-off discount, you can put a vacation, resort getaway, or cruise certificate directly into the offer your customer receives in the mail.

That changes the feel of the piece. A customer opens the envelope and sees an offer that includes a getaway. It gives them something interesting to think about beyond the price of the product or service itself. For a direct mail promotion where you want people to call, visit, respond, make a purchase, or take advantage of a special offer, a vacation certificate gives you another reason to make the offer worth responding to.

Give Your Mailer Something More Than a Discount

Vacation certificates also work well when you want to reward the customer after they respond. You might include a getaway with a qualifying purchase, offer one as a customer appreciation reward, or use one to thank someone for sending a referral. The vacation becomes part of the offer rather than another generic giveaway item.

There is also room to make the offer feel substantial without making the direct mail piece overly complicated. A 3 Day Vacation Certificate gives you a straightforward getaway offer to feature, while the 7 Night Resort Getaway Certificate gives you another type of vacation experience to put in front of your customers.

For a larger promotion, you can also feature a 3, 4, or 7 Night Cruise Getaway Certificate. The important part is that the customer sees a real travel-related offer attached to your mailer, purchase, or response rather than simply another discount.

When the Mail Arrives, the Offer Is Right There

Direct mail gives you a physical moment with the customer: they open the envelope, read the offer, and decide what to do next. A vacation certificate gives that moment something concrete to respond to. You can also look through the Vacation and Savings Certificates available from Vacation Getaways and choose the type of getaway that fits your promotion.

If you want to see the details behind the incentives before putting together your direct mail offer, see how the incentive program works. Then your next mailer can put the vacation certificate right alongside the offer you want your customer to act on.