Vacation Incentive Program for Encouraging Repeat Purchases
Use a vacation incentive program to give customers an appealing reason to come back and make another purchase. A vacation certificate or travel incentive adds something customers can look forward to beyond another percentage-off coupon, whether you are thanking them for a recent purchase or giving them an extra reason to buy again.
That can be especially useful when a customer already knows and likes what you sell but simply has not made the next purchase. Instead of sending another routine discount, you can attach a vacation certificate to a repeat-purchase offer and give the customer something completely different to think about.
Give repeat customers something they will actually notice
A getaway offer gives you plenty of room to shape the promotion around your own customers. You might offer a vacation certificate with a second purchase, include one with a larger order, or use it as a customer appreciation reward after someone has purchased from you more than once.
Vacation Getaways provides several types of certificates, including a 3 Day Vacation Certificate and a 7 Night Resort Getaway Certificate. You can put the travel incentive alongside the purchase offer so the customer sees both the product they already want and the getaway attached to it.
For a larger customer reward, you can also offer a 3, 4, or 7 Night Cruise Getaway Certificate. The point is not to replace your normal offer. It gives you something else to put in front of a customer who may need a little more reason to return.
When the next purchase needs a little more appeal
Repeat customers are often familiar with your products, pricing, and regular promotions. A vacation incentive changes the conversation. “Make another purchase and receive a vacation certificate” feels very different from another standard discount, and it gives the customer a reason to stop and consider the offer.
You can also use Vacation and Savings Certificates when you want to see the broader range of getaway choices available. And if you want a straightforward look at the offer itself, see how the incentive program works.
For a customer who has already purchased from you once, the next offer does not always need to be another price reduction. A vacation certificate gives you a different way to say, “We appreciate your business, and there is something extra waiting for you when you come back.”